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Read More →OpenMalo designs, builds, and manages email marketing programmes that convert subscribers into customers for Australian businesses. From Klaviyo eCommerce automation flows and Mailchimp B2B nurture sequences to full-programme strategy, template design, copywriting, and ongoing optimisation — our Melbourne team manages the complete email lifecycle with Australian Spam Act 2003 compliance built in.
Programme audit covering list health, deliverability metrics, automation coverage gaps, and ESP configuration — producing a prioritised roadmap for improving opens, clicks, and attributed revenue.
Welcome series, abandoned cart, post-purchase, browse abandonment, and win-back flows built in Klaviyo, ActiveCampaign, or HubSpot — generating revenue around the clock without manual sends.
Mobile-responsive email templates designed in Figma and hand-coded for optimal rendering across Gmail, Outlook, and Apple Mail — tested in Litmus across 90+ email clients before deployment.
Subject lines, preview text, and body copy written by our Australian copywriters — A/B tested systematically to continuously lift open rates above the 34% average we achieve across our client base.
Monthly campaign calendar planned, briefed, designed, written, built, spam-tested, and scheduled by our team — with your approval before every send.
Segmentation by purchase history, product category interest, engagement level, geographic location, and lifecycle stage — enabling relevance at scale and protecting sender reputation.
Systematic A/B testing of subject lines, send times, content blocks, and CTAs — paired with SPF, DKIM, and DMARC authentication and list hygiene maintaining inbox placement rates above 95%.
Monthly reporting on deliverability, open rates, click rates, conversions, and revenue attributed to email — using Klaviyo's native attribution or GA4 email-assisted conversion tracking for B2B.
Email remains the highest ROI digital marketing channel — delivering an average of AUD $42 for every dollar invested. But only when done properly. OpenMalo builds email programmes grounded in Klaviyo automation architecture, behavioural segmentation, and continuous A/B testing — compounding in value as subscriber data matures. We are ESP-agnostic and work across Klaviyo, Mailchimp, ActiveCampaign, HubSpot, Salesforce Marketing Cloud, and Campaign Monitor.
Deliverability is non-negotiable. We configure SPF, DKIM, and DMARC authentication, warm up new sending domains on a structured schedule, and proactively manage list hygiene by removing bounces and chronically unengaged subscribers. Every programme is built in full compliance with the Australian Spam Act 2003 — explicit consent, clear sender identification, and functional unsubscribe mechanisms on every send.
Tell us about your project and we'll respond within 24 hours.
Full Klaviyo flow stack: abandoned cart, welcome series, post-purchase, browse abandonment, cross-sell, and win-back — the highest-ROI eCommerce automation flows.
Learn More →ActiveCampaign or HubSpot nurture programmes educating prospects through the consideration stage and converting qualified leads into sales conversations.
Learn More →Regular subscriber newsletters building audience relationship, driving site traffic, and supporting lead and sales objectives.
Learn More →Sale, product launch, event, and seasonal campaign management driving targeted revenue spikes for your planned marketing calendar.
Learn More →User onboarding sequences for SaaS and app products driving feature adoption, reducing early churn, and converting trial users to paid subscribers.
Learn More →Win-back programmes reactivating lapsed subscribers and customers — with sunset protocols cleaning non-engagers and protecting sender reputation.
Learn More →Industry-leading tools and frameworks chosen for performance, scalability, and long-term maintainability.
We audit your existing ESP setup, list health, deliverability metrics (via GlockApps and Google Postmaster Tools), and automation coverage gaps — producing a prioritised programme roadmap.
Core Klaviyo or ActiveCampaign automation flows are built, tested, and activated first — generating revenue 24/7 before campaign work begins.
Monthly campaign calendar planned, briefed, designed, copy-written, built, Litmus-tested, and submitted to you for approval — delivered on time every month.
A/B testing programme systematically improving open and conversion rates, with monthly revenue attribution reporting connecting email activity to pipeline and sales.
Consistently rated as a top technology company in Australia — backed by verified client reviews on Clutch and GoodFirms.
We sign an NDA before any discussion. All IP belongs to you — no shared code, no reuse on completion.
Access to project management tools, weekly progress reports, and live sprint demos throughout delivery.
Melbourne and Sydney offices with real people you can meet in your time zone. Invoiced in AUD.
Agile delivery with fortnightly demos so you see progress, give feedback, and stay in control at every sprint.
We don't just deliver and disappear. Structured post-launch support and ongoing development partnerships available.
"OpenMalo delivered exactly what we needed — on time, on budget, and with a level of quality that exceeded our expectations. The team communicated brilliantly throughout."
"The technical quality and attention to detail from the OpenMalo team is outstanding. Our users love the end product and our business metrics improved significantly post-launch."
"Fast, reliable, and professional. OpenMalo understood our requirements immediately and delivered a solution that has genuinely transformed how we operate. Highly recommended."
Social platforms building the engaged audience that feeds your email subscriber list.
Explore →Content providing the value engine behind your email nurture and lead magnet programme.
Explore →Paid campaigns generating the leads and subscribers for your email nurture sequences.
Explore →Shopify and WooCommerce stores integrating natively with Klaviyo email automation.
Explore →CRM integration enabling contact-level personalisation in B2B email campaigns.
Explore →Organic search traffic growing your email subscriber list without paid acquisition cost.
Explore →Share your email marketing goals and we'll propose a programme strategy with projected revenue impact within two business days.
Local teams across Australia backed by a global delivery centre — giving you the best of both worlds.
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
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