Social Media Marketing

Social Media Marketing Agency in Melbourne & Sydney

OpenMalo builds and manages social media presences that grow brand awareness, engage communities, and drive commercial results for Australian businesses. Our Melbourne-based social team covers strategy, content creation, community management, and paid social across Instagram, Facebook, LinkedIn, TikTok, and YouTube — with every activity connected to measurable business outcomes.

320%Avg Engagement Growth
200+Brands Managed
13+Years Experience
97%Client Retention Rate
9:41 Dashboard Good morning, OpenMalo AU Projects 300+ Clients 180+ Rating 4.9 Weekly Activity Active Projects iOS Banking App AI Dashboard Tech Stack React Flutter AI Node.js Python Swift Kotlin Client Satisfaction 99% 🚀 On-time Delivery 13+ yrs exp 🔒 NDA Protected Your IP is safe always ✓
📣 Brand Building
🎯 Targeted Reach
📊 ROI Focused

Social Media Services That Build Brands and Drive Leads

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Social media strategy for Australian businesses

Platform selection, audience profiling using Meta Audience Insights and LinkedIn analytics, content pillar development, and KPIs mapped to commercial objectives — not follower counts.

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Social media content creation and copywriting

Graphic design, short-form video, and caption copywriting producing thumb-stopping content tailored to each platform's format and algorithm requirements.

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Monthly content calendar planning and scheduling

Monthly editorial calendars planned around campaigns, product launches, and Australian seasonal moments — reviewed and approved before a single post is published.

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Community management and brand reputation

Daily comment moderation, DM response, and proactive community engagement protecting brand reputation and converting social interactions into enquiries.

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Australian influencer marketing campaigns

Micro and macro influencer identification using Heepsy and AspireIQ, outreach, brief development, content approval, and performance tracking with clear ROI reporting.

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Reels, TikTok and short-form video production

Short-form video strategy and production for Instagram Reels, TikTok, and YouTube Shorts — the algorithm-prioritised formats driving organic reach in 2026.

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Paid social amplification and Meta Ads

Organic content boosting and paid Meta Ads campaign management ensuring high-performing content reaches qualified audiences beyond your existing followers.

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Social media analytics and monthly reporting

Monthly reports on reach, engagement, follower growth, link clicks, and lead attribution — built in Sprout Social or Meta Business Suite and connected to your business outcomes.

Social Media That Builds Revenue, Not Just Followers

Most social media agencies optimise for likes. We optimise for leads, enquiries, and sales. Every content strategy we build starts with your commercial objectives — mapped to measurable KPIs and reported on monthly in plain English. Our team combines social strategists, Australian content creators, graphic designers, and paid media specialists using Hootsuite, Sprout Social, and Meta Business Suite to manage multi-platform presences at scale.

Our 200+ managed brands span retail, professional services, hospitality, healthcare, and technology — giving us deep platform and audience knowledge across Australian consumer and B2B markets. From Instagram Reels for lifestyle brands to LinkedIn thought leadership for Melbourne's professional services firms, we build content that resonates with the audiences that matter to your business.

Strategy built around commercial objectives — not vanity metrics
Australian content creators with local cultural fluency
Full toolkit: Hootsuite, Sprout Social, Later, Meta Business Suite, Canva Pro
Monthly content calendar approval before any content is published
Full account ownership — all profiles and data remain yours
Dedicated account manager with weekly check-ins available

Discuss Your Social Media Goals

Tell us about your project and we'll respond within 24 hours.

Social Media Management Across Every Major Platform

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Instagram Marketing

Feed posts, Reels, Stories, and Instagram Shopping for product and lifestyle brands targeting Australian consumers.

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Facebook Marketing

Page management, community groups, Facebook Events, and Facebook Shop for businesses targeting a broad Australian audience.

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LinkedIn Marketing

Thought leadership content and company page management for B2B organisations building professional authority in Australian markets.

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TikTok Marketing

Short-form video strategy and production for brands reaching younger Australian demographics through authentic, trend-aware content.

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YouTube Marketing

Channel management, video SEO, Shorts strategy, and long-form video production for educational and entertainment-led Australian brands.

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Pinterest Marketing

Visual content strategy and Pinterest Ads for home, fashion, food, and lifestyle brands with strong Pinterest audience demographics.

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Technologies We Use

Industry-leading tools and frameworks chosen for performance, scalability, and long-term maintainability.

Management Tools
Hootsuite Sprout Social Buffer Later Meta Business Suite
Analytics
Meta Insights LinkedIn Analytics TikTok Analytics Google Analytics 4
Design & Video
Adobe Creative Suite Canva Pro Figma CapCut DaVinci Resolve
Influencer
Heepsy AspireIQ Grin Creator.co
Social Commerce
Instagram Shopping Facebook Shop TikTok Shop Pinterest Shopping
Monitoring
Mention Brand24 Talkwalker Google Alerts

Our Social Media Management Process

01

Strategy & Brand Audit

We audit your existing social presence, profile your target audience in Meta Audience Insights and LinkedIn analytics, select platforms, define content pillars, and set measurable KPIs before creating anything.

02

Content Planning & Creation

Monthly content calendars are planned, designed in Adobe Creative Suite or Canva Pro, and copywritten — shared for approval at least 2 weeks before publishing so you maintain full editorial control.

03

Publish, Engage & Monitor

Content is published at algorithm-optimal times via Sprout Social, with daily community management ensuring every comment and message is responded to promptly and on-brand.

04

Report & Optimise

Monthly performance reports drive content strategy refinement — scaling high-engagement formats, A/B testing content styles, and adjusting platform focus based on where your audience responds.

Why We're the Right Partner for Social Media Marketing

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Proven Track Record

Consistently rated as a top technology company in Australia — backed by verified client reviews on Clutch and GoodFirms.

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NDA & IP Protection

We sign an NDA before any discussion. All IP belongs to you — no shared code, no reuse on completion.

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Full Transparency

Access to project management tools, weekly progress reports, and live sprint demos throughout delivery.

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Australian Based

Melbourne and Sydney offices with real people you can meet in your time zone. Invoiced in AUD.

Fast Delivery

Agile delivery with fortnightly demos so you see progress, give feedback, and stay in control at every sprint.

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Long-Term Partnership

We don't just deliver and disappear. Structured post-launch support and ongoing development partnerships available.

What Our Clients Say

★★★★★

"OpenMalo delivered exactly what we needed — on time, on budget, and with a level of quality that exceeded our expectations. The team communicated brilliantly throughout."

James Mitchell
CEO, HealthTrack Australia
★★★★★

"The technical quality and attention to detail from the OpenMalo team is outstanding. Our users love the end product and our business metrics improved significantly post-launch."

Sarah Robertson
Founder, Digital Ventures Melbourne
★★★★★

"Fast, reliable, and professional. OpenMalo understood our requirements immediately and delivered a solution that has genuinely transformed how we operate. Highly recommended."

David Kumar
CTO, TechForward Sydney

Recognised as a Top Technology Company in Australia

Clutch
Top Developer
Trustpilot
Verified Reviews
GoodFirms
Top Company
Google
Top Rated Agency

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Social Media Marketing FAQs

Common questions about our social media marketing services.

Ask Us Anything →
How much does social media management cost in Australia?
OpenMalo social media retainers start from AUD $1,500/month for two platforms with 12 posts per month. Comprehensive multi-platform management with video production and paid social ranges AUD $4,000–$8,000+/month.
Which social media platforms should my Australian business use?
It depends on your audience. B2C consumer brands: Instagram and Facebook. B2B professional services: LinkedIn. Under-30 audience: TikTok. Home, fashion, and lifestyle: Pinterest. We recommend platforms based on where your specific target audience actually spends time — not what's trending.
How long until social media marketing shows results?
Engagement and community growth typically improve within 2–3 months of consistent quality content. Measurable commercial outcomes — leads and sales — depend on your industry, existing audience size, and paid social investment alongside organic activity.
Do you create all the social media content in-house?
Yes. We create all copy and graphics in-house. For product brands, we may request product photography or arrange a content shoot. Content requirements are discussed during onboarding so there are no surprises.
Can you manage our community and respond to comments and DMs?
Yes. Community management — covering comment responses, DM handling, and escalation of sensitive issues to your team — is included in all our social media retainer packages.
How does influencer marketing work with OpenMalo?
We identify suitable Australian micro and macro influencers using Heepsy and AspireIQ, manage outreach, develop creative briefs, oversee content production and approval, and report on reach, engagement, and attributed conversions.
What is the difference between organic and paid social?
Organic social is content posted to your existing audience without paid promotion. Paid social amplifies content or runs ads targeting new audiences. Both work together — organic builds community and trust, paid accelerates reach and lead generation.
How do we approve content before it goes live?
We share monthly content calendars via a shared Google Drive folder or project management tool for your team's review and written approval — giving you full editorial control before anything publishes.
Can you manage a social media crisis or handle negative comments?
Yes. We have documented crisis response protocols — monitoring sentiment in real-time via Brand24, coordinating rapid communication, escalating to your legal or PR team as required, and managing the social response to minimise lasting reputational damage.
Do we own the social media accounts you manage?
Yes — always. All accounts are created in your business name (or transferred to your ownership at onboarding). If you ever leave, your accounts, followers, content history, and ad account data remain entirely yours.

Grow Your Social Media Presence with OpenMalo in Melbourne

Tell us your social media goals and we'll propose a platform strategy with content plan within two business days.

📧hello@openmalo.com
📞+61 3 9999 0000
📍Melbourne & Sydney, Australia
Mon–Fri, 9am–6pm AEST

Our Presence in Multiple Locations

Local teams across Australia backed by a global delivery centre — giving you the best of both worlds.

Social Media Marketing Insights

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July 25, 2026

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